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the Case Study
Step 01
tHE idea
The Objective
The image will serve as a representation for my brand: In Graphidi.
It will also be used as background on my social media accounts.
And it will appear on the landing page of my portfolio.
Step 02
tHE brief
Concept
The image should represent the fusion between science and art to symbolize my work as scientific graphic designer.
Science is represented by the subject: it should be easy to identify. The style should also present an artistic aspect, while keeping scientific accuracy (i.e. different colors for arteries and veins, name of some anatomical elements).
An anatomical heart is a good subject for this illustration.
It is easy to identify and it represents well a scientific field.
It also has an interesting symbolism as a landing page for my portfolio.
Style
The style of the illustration should represent In Graphidi.
Thus, it should have a limited number of elements and be modern.
It would be great to have a style that changes from the usual representation of the subject.
A 3D illustration is great to add a certain sense of modernity.
With this type of image, it is also possible to create an animation.
This could be a great thing to integrate to the landing page as a lottie file.
With this type of animation, the landing page of my portfolio could be more "eye-catching".
Colors
Colors should match In Graphidi color palette.
It should also be in line with the dark theme of the website (dark theme by default, but a light version will also be needed).
#ffd7db
#36235f
#743e97
#88004e
Step 04
3D modeling
Step 05
MATERIALS
Step 06
Animation
Thank you
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